Content style
Facebook posts read friendly and direct - like explaining something to a smart friend. They lead with the most surprising fact, add one short paragraph of context, then close with a question or invitation to read more at the link. No hashtags - Facebook engagement doesn't reward them. Ideal length is 80–400 characters (Facebook itself allows far more, up to 63,000 characters, if a longer post is ever needed).
Posting frequency
Facebook supports a moderate, steady cadence - a few times a week up to about 5 times a week at the Aggressive tier.
Inbox support
Facebook has the fullest engagement toolkit of any connected platform:
- Direct messages - full support: read, reply, mark as read, archive.
- Comments - reply, delete, hide/unhide, and like are all supported.
- Private reply - send a private message directly to someone who commented on a post (must be sent within 7 days of their comment).
- Reviews - reply to and manage reviews on your Facebook Page.
Connecting
Facebook connects through a Facebook Page (not a personal profile). → Connect a Social Channel