Threads

Content style

Threads posts are casual and conversational - written like a sharp observation you'd actually say out loud, not corporate copy. One or two short paragraphs at most, with at most 2 hashtags and only if they genuinely add discovery value. Ideal length is 60–300 characters, up to Threads' 500-character hard cap.

Posting frequency

Threads supports a fairly high cadence, similar to X - several posts a week comfortably, more at the Aggressive tier.

Inbox support

  • Comments - reply and hide/unhide are supported.
  • Direct messages - not currently supported through the Inbox.
  • Reviews - not applicable.

Connecting

Threads connects via its linked Instagram account. → Connect a Social Channel