Content style
Instagram captions lead with a strong first line (feed previews cut off around 125 characters), followed by short, punchy lines with generous line breaks, and a reference to the link at the end. Captions close with 8–15 specific hashtags - mixing broad-topic and niche, long-tail tags - on their own line. Ideal length is 100–300 characters, up to Instagram's 2,200-character hard cap.
Posting frequency
A steady, moderate cadence - a few posts a week, up to about 5 a week at the Aggressive tier.
Inbox support
- Direct messages - full support: read, reply, mark as read, archive.
- Comments - reply, delete, and hide/unhide are supported. Liking a comment isn't currently available on Instagram.
- Private reply - send a private DM directly to someone who commented on a post (within 7 days of their comment) - including via quick-reply chips or buttons for cold outreach that needs to land in the Message Requests folder.
- Reviews - not applicable; Instagram doesn't have a review concept.
Connecting
Instagram connects through a linked Instagram Business or Creator account. → Connect a Social Channel