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Google Business Profile

Content style

Google Business Profile posts are local and practical: what's useful, why it matters to a nearby customer, and a clear call to action with the link - no fluff, no hashtags. Ideal length is 80–300 characters, up to a 1,500-character hard cap.

Posting frequency

A light, steady cadence - Google Business posts are meant to be occasional and genuinely useful updates rather than frequent content, similar in rhythm to YouTube.

Inbox support

Google Business Profile is one of only two platforms (with Facebook) that support reviews:

  • Reviews - reply to customer reviews, and delete a reply if you need to redo it. Reviews can include photos the customer attached; you'll see how many are on each review.
  • Comments / direct messages - not applicable; Google Business Profile doesn't have a comment-thread or DM system.

Connecting

Google Business connects through your verified Google Business Profile listing. → Connect a Social Channel